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Small Business Marketing Ideas – Be An In-House Speaker

You are an expert in your industry or field of business aren't you? Then you have a great opportunity to use that to educate the public about your industry and establish yourself as an expert in your industry. Just like having your own free mini-seminars, becoming an in-house speaker is a great way to educate consumers, establish your credibility and help market your products and services. Take a look at your local Chambers of Commerce. Chambers are always looking for more benefits they can of… Continue

Added by Cindy Clemens on April 28, 2009 at 7:37pm — No Comments

Marketing Ideas – Volunteering Does Good And Helps Build Your Small Business

One very overlooked way that a small business owner can help to market their business is to volunteer in a community organization. As a volunteer with a local organization, you not only are helping out the community and making a difference for others in your community, but you also get… Continue

Added by Cindy Clemens on April 16, 2009 at 1:32pm — No Comments

Are You REALLY Promoting Word of Mouth In Your Marketing?

When most small businesses are asked where the majority of their business comes from, the answer is Word of Mouth. Anyone that is a small business owner knows that Word of Mouth marketing can be the lifeblood of any business you have, but most business owners don't really think about HOW to… Continue

Added by Cindy Clemens on April 15, 2009 at 4:06pm — No Comments

How Can Marketing CD or DVD Salesletters Explode Your Sales?

People generally wouldn't even consider reading 90 minutes of sales copy but they will listen to it or better yet, watch it. If you send someone a 16 page sales letter, they may read it IF you've done an excellent job of writing it but most will just skim over the main points. A CD or DVD on th… Continue

Added by Cindy Clemens on April 14, 2009 at 1:58pm — No Comments

Using Thank You Letters In Your Marketing Mix For Repeat Business

How many times have you actually received a Thank You letter from someone that you bought something from? I'm betting, not very many times. Your existing client list is over 10 times more likely to spend more money with you than someone that never has purchased form you before. Whether you… Continue

Added by Cindy Clemens on April 13, 2009 at 8:31pm — No Comments

Are You Using Contests To Add Buzz To Your Marketing Mix?

Contests are a great way to add buzz to any marketing you do for your business. You can use contests to boost your marketing efforts for both getting new prospects or clients and also for adding new buzz and promoting to existin… Continue

Added by Cindy Clemens on April 13, 2009 at 8:00pm — 2 Comments

10 Top Reasons Businesses Fail with Internal Collection Initiatives...

10 Top Reasons Businesses Fail with Internal Collection Initiatives... No formal policy Staff lacks experience Lack of manpower Lack of Enforcement of Policy The Customer is Always Right..."I Don't want to Lose Them as a Client" No Client tracking Wrong methodology Lack of credit reporting Waiting too long to outsource problems Lack of an outsourcing partner When they don't know WHAT to do, they do NOTHING! In a recent study performed by Flagmen Research Center the primary concern of CEO's is… Continue

Added by Jennifer Stacey on April 6, 2009 at 4:04pm — No Comments

Emulating the Oscar Stars: Jewelry’s Value: Price or Expression?

Artists and celebrities gather once again in the 81st Academy Awards to celebrate and commemorate the best of the best in the field of entertainment. And as always, this gave everyone the opportunity to dress up and show the world that gods and goddesses do exist.

Vintage style jewelry seem to make a scene in the red carpet, stating the fact that such style won’t be lost in time. Diamond flower necklaces, teardrop emeral

… Continue

Added by Joe Holiday on March 12, 2009 at 5:41pm — No Comments

Small Business Marketing Ideas – Mini Seminars To Establish Yourself As The Authority In Your Area

A great way to not only promote your business but also to increase your position as an authority in your industry is to hold mini-seminars. Many small business owners over think this and think this is too complicated or expensive to do for their business. It really isn't and you can start small with it and grow it as you get the word out more. It doesn't matter what industry you look at, people are always wanting more information and want to feel that they made an educated decision in their cho… Continue

Added by Cindy Clemens on March 7, 2009 at 7:23pm — No Comments

Small Business Marketing Ideas – Using Inserts To Sell Your Existing Customers Again

One of the most overlooked small business marketing ideas is the use of package inserts to upsell and continue selling your existing customers. They have already bought from you before and as long as you are providing a great service already, they are likely to buy from you again. I see it a lot with the big catalog type of companies but most small businesses don't think to use this in their own marketing. Think about the last time you bought something from Amazon or a catalog company. Usually… Continue

Added by Cindy Clemens on March 4, 2009 at 12:30pm — No Comments

A Simple Call Can Explode Your Direct Mail Results And Help Your Small Business Marketing

Direct Mail is a great marketing tool for any small business marketing plan. It's the staple for many businesses world wide and has been for years. But, many small businesses don't have the budget for large mailings on a regular basis. One simple way to increase the return on investment on any direct mail campaign that you do, can be to simply pick up the phone and follow up. Most small businesses just send out one letter, postcard or mailer to a list of prospects and never do anything else. An… Continue

Added by Cindy Clemens on March 4, 2009 at 9:59am — No Comments

5 Tips To Using Circulars In Your Small Business Marketing

Circulars, along the same lines as flyers, are a great way to market your business as a small business owner in any community. This marketing ideas works for both consumer or business markets and can help establish your company in your local community as the Go To business for the products and services you sell. You can distribute your circulars to areas in your local community. Churches, coffee shops, community boards, Chambers of Commerce, and even maybe your local library are all great place… Continue

Added by Cindy Clemens on March 2, 2009 at 1:33pm — No Comments

4 Keys to Using Trade Shows In Your Marketing Mix

Trade Shows are a great way to capture leads for your business. Remember that getting the lead is the most important part of any marketing plan. You are building a list of hot prospects that are interested in your product. The best kind of lead out there. 1. Don't sit behind the booth! This is one of the biggest mistakes I see people at trade shows do. You spent a lot of money to be there. Don't waste it by sitting behind your booth like a bump on a log. Stand in front of your booth and be inte… Continue

Added by Cindy Clemens on February 28, 2009 at 12:36am — No Comments

Small Business Marketing Ideas – Using Door Hangers To Market Your Local Businesses

If you own or operate a retail business, door hangers are a great way to get your name out and get customers in your local area in the door. Most of the time, people only think about door hanger for the local pizza delivery place down the street but why do you think they use this method of marketing? Because it works very well and is usually where most of their business comes from. Adding door hangers to your marketing mix can be very effective and drive people from your local community in your… Continue

Added by Cindy Clemens on February 28, 2009 at 12:00am — No Comments

Using The Right Trade Shows In Your Marketing Mix

Using trade shows as part of your marketing mix can be a great way to get in front of a massive number of your ideal prospects in a short amount of time and for a small amount of money if done correctly. If you are planning on using trade show marketing as a piece of your marketing mix, there are a few things to keep in mind when planning your event in order make it as successful as possible. First off, you need to find out who the audience of the trade show really is. Is it for consumers and t… Continue

Added by Cindy Clemens on February 26, 2009 at 8:12pm — No Comments

Only 157 Days Left To Vote!

Okay everyone, we are getting down to the wire. And we need your help to make this happen. Here in Arizona (where we are based) there is a publication that comes out each year called Ranking Arizona. Here is their explaination of what they are, right off of their web site: "Ranking Arizona is the outcome of the largest business opinion poll in Arizona. Each category is selected by the staff of Arizona Business Magazine for the general public to vote on and are based upon business and leisure ac… Continue

Added by Cindy Clemens on February 26, 2009 at 11:30am — No Comments

The Woman's Stimulus Package I

Each day I come across people especially women who do not have a living will or who do not understand their legal or civil rights as an American. I smile because I too was once a woman without a legal will, who lost hope, and nearly her mind from too much stress and from just not knowing. I have been empowered with valuable information that I'd like to share weekly with you over a period of time. That's why I called it "The Woman's Stimulus Package". I will share empowering information,tid-bits… Continue

Added by Donna Marie Taylor on February 25, 2009 at 8:35pm — No Comments

7 Tips To Using Flyers As One Of Your Small Business Marketing Ideas

It doesn't matter if you are a service business like a landscaper or a retail shop selling Pastries and coffee, flyers are one of the easiest and most cost effective ways to get your name out there and market your business. When done right, using flyers can be an easy way to get new customers in the door. Here are 7 tips to making the most of using flyers as one of your small business marketing ideas. 1. Keep it simple and not cluttered Many people try to get every product or service that they… Continue

Added by Cindy Clemens on February 24, 2009 at 9:03pm — No Comments

Marketing Strategy - Making Your Testimonials As Effective as Possible In Your Marketing Pieces

Testimonials are a a must in marketing or advertising you do. They are one of the best ways to put your prospects at ease to the credibility our company has and will boost the effectiveness of any marketing idea you use. You do need to keep a few things in mind to make your testimonials more believable and have a greater impact on your audience. 1.Use testimonials that are descriptive and and not just basic fluff Which is more impressive to you? “I just love the service that XYZ company gave… Continue

Added by Cindy Clemens on February 21, 2009 at 12:15am — No Comments

Marketing Idea - Making The Most Of Yellow Page Advertising

Now I'm going to start by admitting that I'm not a big fan of Yellow Page advertising. I think its too pricey for many businesses just starting out and with the popularity of online directories, it's not the most effective use of the marketing budget for many businesses. But.. I do know many people do still use the yellow pages and if you plan on marketing your small business via yellow pages, then you want to ensure that your advertisement is as effective as possible. Most yellow page ads that… Continue

Added by Cindy Clemens on February 18, 2009 at 2:23am — No Comments

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